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Associate Director of Digital Marketing and Communications

How You Will Contribute

Under the supervision of and working with the Director of Marketing and Communications, the Associate Director of Digital Marketing is responsible for development and implementation of a comprehensive digital marketing plan that helps the museum meet its audience development, visitor engagement, reputation, and revenue goals. The Associate Director will understand and provide input into the overall Museum marketing strategy plan.

This role requires the ability to function on both strategic and tactical levels, driving planning, execution, management, measurement, analysis, optimization and reporting for all relevant digital platforms and channels. The position oversees the Social Media Coordinator, and works closely with the Senior Marketing Manager and the Communications team to coordinate and synchronize timing, content and messaging of off/on-line marketing and communication efforts. The Associate Director of Digital Marketing also works with outside agencies, and collaborates internally with many departments across the Museum to ensure content integration, one-voice messaging, and tracking of digital efforts promoting the Collection, Exhibitions, Programs, and Events.  This role serves as the department liaison to the Information and Interpretive Technology, Membership and Visitor Services, and Retail departments on website, audience measurement, e-commerce, and user analytics.

Specifically, you will:

  • Plan, develop, implement, manage/oversee, measure, analyze, optimize and report on digital marketing efforts including but not limited to social media and blogging, display advertising, SEM, and email marketing
  • Direct and collaborate with the Social Media coordinator in maintenance, management, monitoring, measurement and optimization of social media channels
  • Define key social media and digital performance indicators and implement enterprise level measurement, analytics, and reporting methods
  • Collaborate with all internal departments and groups to explore and identify ways to integrate social and digital media into business and marketing campaigns
  • Coordinate with Communications team to pitch social media and digital influencers on exhibition, collection, program, and event ideas
  • Oversee design, content, tracking and optimization of email campaigns across the museum
  • Oversee and direct analysis of paid search campaigns, including keyword generation, ad copywriting and testing, bid management, landing page optimization, and budget management
  • Collaborate with Social Media Coordinator, Ad buyer, and outside Agency to manage and analyze Display campaigns 
  • Oversee generation and organization of social media events to maximize real-time engagement and buzz
  • Ensure museum related social media discussions are monitored and shared regularly with departmental teams and museum leadership
  • Support Social Media Coordinator and Creative Department, Information Services, and Audio Visual in executing the filming and hosting of videos

Your diverse background includes:

  • BA/BS in Digital Marketing, Digital Media, Marketing, or related discipline
  • 7+ years of digital marketing and social media work in a collaborative environment, experience as a Digital Marketing Director preferred
  • Demonstrable experience in designing and implementing successful digital marketing campaigns
  • Strong understanding of current digital marketing and social media channels
  • Solid knowledge of marketing tools and best practices
  • Hands on experience with SEO/SEM, Google Analytics, Excel, A/B testing, Google Tag Manager, and Google Search Console, and CRM software
  • Familiarity with web design
  • Knowledge of and familiarity with digital influencer ecosystem
  • Familiarity with analytic suites of various major social media and video platforms (Facebook, YouTube, etc.) as well as third party providers (e.g. Radian6, Museum Analytics)
  • Experience with digital media tagging, basic knowledge of HTML, SWF, GIF, FBML, and e-mail design
  • Experience with Print Design, Adobe Creative Suite , and Acrobat
  • Knowledge of flash development and animation
  • Proficient in Microsoft Office, particularly Word, Excel, and PowerPoint
  • Experience using web analytics
  • Applied knowledge of best practices in Paid Search and Display advertising
  • Excellent analytical and project management skills
  • Strong team management, communication (written and verbal), and interpersonal skill
  • Excellent organizational skills and the ability to shift as priorities change, as well as meet deadlines
  • High level of energy, confidence, and a sense of humor
  • Desire to work in a fast-paced environment
  • Comfortable extracting insights from Google Analytics and other large data sets to identify visitor behaviors and opportunities 
  • Experience with Google Analytics, Excel, and A/B testing tools   
  • Experience with Google Tag Manager and Google Search Console. 
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