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Associate Director of Digital Marketing and Communications

How You Will Contribute

Under the supervision of and working with the Director of Marketing and Communications, the Associate Director of Digital Marketing is responsible for development and implementation of a comprehensive digital marketing plan that helps the museum meet its audience development, visitor engagement, reputation, and revenue goals.

This role requires the ability to function on both strategic and tactical levels, driving planning, execution, management, measurement, analysis, optimization and reporting for all relevant digital platforms and channels. The position works closely with the Senior Marketing Manager and the Communications team to coordinate and synchronize timing, content and messaging of off/on-line marketing and communication efforts. The Associate Director of Digital Marketing also works with outside agencies, and collaborates internally with many departments across the Museum to ensure content integration, one-voice messaging, and tracking of digital efforts promoting the Collection, Exhibitions, Programs, and Events.  An analytical mindset and relentless drive to optimize digital marketing efforts is required.  This role serves as the department liaison to the Information and Interpretive Technology, Membership and Visitor Services, and Retail departments on website, audience measurement, e-commerce, and user analytics.

Specifically, you will:

  • Plan, develop, implement, manage/oversee, measure, analyze, optimize and report on digital marketing efforts including but not limited to social media and blogging, display advertising, SEM, SEO, and email marketing
  • Direct the Social Media coordinator in maintenance, management, measurement and optimization of social media channels including but not limited to Facebook, Twitter, Instagram, Google+, Pinterest, and Snapchat
  • Lead the development of organization-wide social media management standards, policies and rules of engagement for social media
  • Define key social media and digital performance indicators and implement enterprise level measurement, analytics, and reporting methods
  • Work with all internal departments and groups to explore and identify ways to integrate social and digital media into business strategies and marketing campaigns
  • Coordinate with Communications team to pitch social media and digital influencers on exhibition, collection, program, and event ideas
  • Create, manage, and analyze Display campaigns across multiple sites and platforms to ensure acquisition and conversion goals are met
  • Input to design, content, tracking and optimization of email campaigns across the museum
  • Ensure museum related social media discussions are monitored and shared regularly with departmental teams and museum leadership
  • Upon request, coordinate with Information Services and Audio Visual to execute the filming and hosting of videos
  • Follow and evaluate industry, competitor, market, and technology trends for potential PMA application  

Your diverse background includes:

  • BA/BS in Digital Marketing, Digital Media, Marketing, or related discipline
  • 5+ years of digital marketing and social media work in a collaborative environment, experience as a Digital Marketing Director preferred
  • Demonstrable experience in designing and implementing successful digital marketing campaigns
  • Strong understanding of how all current digital marketing channels function, online marketing tools and best practices, the blogging ecosystem, social media platforms and channels, flash development and animation, and Paid Search and Display advertising
  • Hands on experience with SEO/SEM, Google Analytics, Google Tag Manager, Google Search Console, CRM software, Mac platform, web analytics
  • Experience with multimedia digital design, on-line media, Print Design, Adobe Creative Suite (InDesign, Photoshop, Illustrator, and Dream Weaver), Acrobat, display media trafficking and working with 3rd Party Ad-Serving (e.g., DART for Advertisers (DFA), Atlas, etc.)
  • Basic knowledge of HTML, SWF, GIF, FBML, e-mail design, and familiarity with web design and analytic suites of various major social media and video platforms (Facebook, YouTube, etc.) as well as third party providers (e.g. Radian6, Museum Analytics)
  • Proficient in Microsoft Office, particularly Word, Excel, and PowerPoint
  • Excellent analytical and project management skills
  • Strong interpersonal and organizational skills, the ability to interact well with others and think strategically, the ability to shift as priorities change, and have a proven record of strong team leadership
  • High level of energy, confidence, and a sense of humor, and desire to work in a fast-paced environment
  • Possess excellent communication skills as well as artistic clarity, creativity, innovation, and perception
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